Logo, charter and correspondence suite. Enko is a brand of innovative shoes whose sole incorporates a mechanical part to cushion the impacts of running and restore the energy of each stride. First of all, we created the name: Enko. A contraction of energy control, it is unique, impactful, and reflects the technical component of the product. We then designed the logo, also translating the mechanical aspect of the product, through an impactful identity, declined in different formats for use adapted to the medium: brand communication, product marking, textile marking, etc.