After designing the complete graphic charter of the brand, we designed and produced this e-commerce website. As the site is almost a single product, a classic store designed for a complete catalog would have been unsuitable both from an ergonomic and functional point of view. The site has therefore been designed entirely to measure around the shoe to give it maximum visibility and offer a successful user experience. The uniqueness of the product (innovative shoe, made-to-order, precise choice of sizes/weights) means that particular care has been taken in the presentation of the shoe and has set up choice aids, in order to support the buyer in making the sale and limiting returns (by avoiding problems of size errors, by setting up a clear and precise manufacturing follow-up for the customer). The site is available in desktop, tablet and mobile versions, with a fully manageable HTML5 integration.