Running shoe
Enko
Running shoe
Graphic Design
Website
packaging
Museography
Product Design
Logo / Identity
Film / Animation
Mobile App
A 360° project
This project started with an idea: a new way of designing the running shoe. The project leader contacted us first of all for the design of the shoe itself. Noting the extent of our expertise, he chose to entrust us with all of his projects in order to have a coherent and optimized response between all media.
So we made the logo, the design of the shoe, the websites, and several films.
Logo
First of all, we created the name: Enko. A contraction of energy control, it is unique, impactful, and reflects the technical component of the product. We then designed the logotype, also translating the mechanical aspect of the product, through an impactful identity, available in different formats for use adapted to the medium: brand communication, product marking, textile marking, etc.
Product Design
For the design of the shoe, we wanted to highlight its main innovation: a new, mechanical and articulated sole. The design of the shoe is therefore made around this sole, and the lines it induces. The shock absorber is very present in the design, as well as the lever allowing you to switch from the start to the race position. The side bands on the footwear provide excellent foot support while reinforcing the brand identity with the K monogram and the diagonals of the brand. Enko running shoes have been awarded the 2016 Observeur du Design Label. L'Observeur du design is an international design prize that identifies and rewards the most innovative achievements in terms of design and innovation each year.
Websites
It is a set of sites that we have created to give maximum visibility to the product. First of all, we created a website (in English and French) to present the shoe (web design and HTML development of the site, production of images, writing of content and production of videos). Then when the production of the shoe started, we completed the site so that it became a merchant, allowing the purchase of the shoe and its accessories online. At the same time, we have created a website dedicated to mobiles. By creating a fully-fledged mobile site, we optimize the user experience by taking into account the specificities of use (small screen, touch navigation, short consultation time, etc.). Finally, we created the Indiegogo page for the crowdfunding campaign.
Film
Finally, we made two films. The first is a "product" film that presents the shoe and the pleasure it gives to runners. We conceived this film from the entire ground up from the writing of the storyboard, the design, the writing of the texts, the making of the film and the music. The second is a film presenting the genesis of the product, through an interview with the project leader. The goal is to allow contributors to get to know him to get them to support his project.
"We particularly appreciated the professional conscience with which Cubedesigners carried out this mission. The team has demonstrated, in addition to its skills, an excellent ability to react by adapting very quickly to what we asked of them. For this, we would like to express our sincere gratitude and our heartfelt congratulations to them. In the future, we will continue to call on Cubedesigners with confidence, with the assurance of quality work, in compliance with the deadlines set. »
Jacqueline Pommier & Christian Freschi, founders of Enko SAS
Observeur du design label 2016, which is an international design award that identifies and rewards the most innovative achievements in terms of design and innovation every year.
She was also awarded in New York for the CES Innovation Awards 2016. Among 3000 projects, Enko thus enters the top 30 of the best start-ups of the year.
Showreel