Young & spontaneous Japanese cuisine

On the occasion of its name change, the Go sushi brand wanted to renew its identity. The desire was to create a younger brand that broke with the classic codes of sushi as a luxury food, and instead exploited other facets of Japanese culture. We created a fresh, lively logo, using the codes of the manga while expressing the notion of speed of service, the strong point of the brand. And we have declined this universe with graphic symbols drawn from Japanese culture to take the customer on a journey beyond the culinary experience.