Wezr is a connected nomadic weather station. A true and unprecedented portable weather station, we have created the design of this object by integrating many constraints of use and techniques: portability, protection from solar radiation, ventilation, etc. Then we carried out the graphic design of the App, which is essential because it is at the heart of the concept. We then declined this graphic universe on a multitude of media: packaging, stands, rollups...
To adapt to different outdoor uses, we have designed a new fastening system: an adjustable elastic strap that allows the sensor to be fixed on supports of various shapes and diameters. We also designed a shelter, which allows you to attach your sensor outside when you are at home and plan your future outings.
As Wezr is a connected object, the App is inseparable from the product. For the App, we have adapted the universe created so far with a precise design and optimal readability. The navigation has been designed to be particularly obvious and allow a quick search for a place, as well as immediate access to your favorite spots.
The challenge of the packaging was to explain a completely new product, on a small box of only 10 cm on each side. We have created a packaging that balances graphic elements and informative content, which tells the buyer about the areas of application and possible uses of the sensor. We also produced the paper instructions for the product.
To support the brand in its growth, we have created various stands, including those of the CES in Las Vegas, the Paris Boat Show, the SaintéLyon trail... by adapting the visual universe to the relevant audiences each time.
"Wezr is an innovative concept of connected objects in the field of weather. A particularly technical and complex subject. Our target, the outdoor athlete, is particularly demanding. Therefore, we had to create a functional and attractive object. Cubedesigners made us different designs, which we refined by collaborating with our beta testers. Throughout the project, the team was able to listen to our vision and objectives. In the end, they were able to meet our needs brilliantly. »
Stéphane - CEO of WEZR