Fnac and Disney entrusted us with the creation of this mini-store site on the occasion of the release of Disney Infinity, a game mixing real figurines and video games.
As in the real game, the user chooses the figurines he wants to see on the screen by placing them on the Disney Infinity player. Each combination of miniatures corresponds to one of the five universes: Pirates of the Caribbean, Monsters University, The Incredibles, Cars and Lone Ranger. The user thus understands the real mechanics of the game, and discovers the multimedia content associated with each universe. To complete the system, the site also includes a dedicated Disney Infinity store that presents all the games, figurines, packs and powerdiscs.
Thanks to this ephemeral device, Fnac boosts its sales from the launch of the game and builds customer loyalty. Since 2007, we are proud to have produced more than 200 promotional pages for Fnac.com.