AR launch campaign. Drone
Fnac & Parrot
AR launch campaign. Drone
Graphic Design
Website
packaging
Museography
Product Design
Logo / Identity
Film / Animation
Mobile App
Skin for the launch of the AR. Drone
On the occasion of the launch of the AR. Drone, Parrot and Fnac entrusted us with the creation of a promotional design for the Fnac.com website.Presented by Parrot for the first time at CES 2010 in Las Vegas, the AR. Drone is the very first consumer drone piloted by smartphone.
From dressing to advergame
Cubedesigners was a source of proposals on this project, and we very quickly proposed to accompany this classic design with an advergame with a leaderboard, while remaining within the initially planned budget. It must be said that the subject was particularly suitable for this since from its launch, the AR. Drone was a very playful product, which made it possible to shoot down virtual targets in augmented reality.
An Asteroids-like on Fnac.com!
Passionate about retro-gaming, we wanted to pay tribute to Atari's game released in 1979: Asteroids. The drone and asteroids were modeled in 3D to generate sprites of a visual quality that honored the product. The game was then programmed in Action Script 3. The leaderboad was programmed using PHP/mySQL technologies.
A striking advertising campaign
In the end, Parrot and Fnac were satisfied to offer this striking advertising campaign, for the price of a classic page design. The time invested by Cubedesigners in this project remains largely mysterious, because beyond the production time, quite a few hours of "work" were devoted to trying to beat the best scores of the leaderboard on the dedicated page of the Fnac.com site.
Showreel